Feast Your Senses

 

Hey Chefs, 

Do you know The Right Recipe for Marketing ?

Enlighten your views here , or you can start the game of marketing with me. All you need is to counter your P.O.V and see who’ll win!!

(Game Rules :Unveiling Strategies, Debunking Myths, and Building Brand)

Marketing starts before creating the product, it starts with understanding the customer and customer needs that lead to creating a product that fits .

Here you get the basic  strategy of marketing,

Well ,it leads a great product converts your customer into brand ambassador i.e. Word of Mouth Marketing.

“The science and art of exploring creating and delivering value to satisfy the needs of a target market at a profit.”  As per the changes, 4P is not well suited for the new age of marketing. It is not just about the selling. It’s also about keeping an existing customer happy by communicating with them so that they can remain a customer for life. 

The main aim of marketing is to make selling superfluous.

As I mentioned, marketing is a game of perception , product is rooted in reality , never let marketing become more important than the product , a great product sells itself.(e.g. apple)

Let’s find the mysterious ingredients of 7P’s of marketing 

Let’s bust the bubbles of myth of Traditional VS Digital Marketing. 

Take a glance to this framework, there you can see both pros and cons list in their own respective. 

When we look deeper , it’s a fact India has TVs in 197million homes out of 298 million homes with an average of 4-5 members per household, T.V. has  a reach of 800 million to 1billion people. The reach of digital marketing is nowhere close to T.V based on numbers alone . (Source: Wikipedia)  

 I guess you got the idea of  power of the traditional marketing too, it may be used from years, still it can bring the huge refresh audience, so no outdated for sure. 

What is so new in THE INTEGRATED DIGITAL MARKETING ??

When we worked as a team with content then you can use each member’s strengths and produce a result which are more than the sum of individual achievements of each member.

Basically, team with content –Leader,                                         team members –Digital marketing methods , investing in a machinery which will magically multiply the effectiveness of each component in it i.e. building a 

INTEGRATED DIGITAL MARKETING 

The CATT Marketing Funnel,

 it starts with basic formula,

Wealth = n ^CATT

(n) Niche – focusing on a particular niche is important because the success and wealth depends on it. 

(C)  Content – content is always a king, when you create useful and amazing content , like blogs, videos, webinars,etc. that attracts people , so be specific or strict to one niche . You can build your audience .

(A) Attention – driving (attention)traffic to your content using SEO, social media , paid ads ,referrals.

(T) Trust – building trust among audience with trip wires, marketing automation and retargeting.

(T)Transaction -convert your leads into happy customers with natural sales methods.

 

Well, well, I am new in marketing world, you can say  a whole new world to me , yes , you know what excites me that we can channel the marketing , all we need to know the correct amount of energy and time ; both equivalent – superfluous marketing.

The rule of this game is no rule , all we need is a way, i.e. #masstrust

 Making a PERSONAL BRAND 

First understand why personal branding is so important 

You always heard that the best known will always beat the best , Elon Musk has  a bigger following than SpaceX and Tesla . 

The best part of personal brand can give rise to many brands from his/her influence .

The down part is a personal brand can not be invested in and sold.

 

Now we can learn the evolution of a Personal Brand

 

Learn – start with learning a new skill through concepts, facts and procedures. Good understanding of concepts helps to remember the facts and practice the procedure.

 

Work – following the process, put your newfound skills to work 

(Work = Job/Freelancing/Own projects)

Do practice then to implementation. By implementing into real world gives you better understanding.

 

Blog – writing is form which makes you learn things faster, write about what you have learned and experienced through your work. When you starts, you understand it better, and also helps you to build a personal brand .

 

Consult – When you have built personal brand already through your blog have work experience and learned the fundamentals, start consulting other businesses instead of working for them.

 

Mentor – mentoring will help you scale your understanding to a whole new level

(Mentor others who want to become like you)

 

Startup – start your own products or services business with the understanding that you have developed about the market, the problem and your own skills.

The Importance of Communication Skills, we all are aware how much we need to improve day by day to cope up with world, it’s necessary yet basic to learn effective communication.

 

1.    Good marketing is all about good communication.

2.   Good communication doesn’t need high end vocabulary or grammar. If I would be able to convey my thoughts effectively that’s a good sign of communication.

3.   Understand your targeted audience well, write like you talk and join a conversation in people’s mind.

4.  Write as much you can. The more you write , the better you can speak . Writing slows down your thought process and gives you the clarity.

5.  You all must have heard this before , think in English. It gives you the boost in your communication skills. 

 

 Remember , marketing is a means to an end , the purpose of marketing is to build a brand and capture a position in the minds of the consumers, creating a right pathway , message-person-time.  

 

If you tried to become everything , you become nobody to everyone , (best at among).

Be selective with your niche and scale up to make revenue out of it.

Understand the audience and variety through practical tools.

 

THE END

What so special in your recipe??

Thanks for reading:)